Recently I picked up a book by Arizona State University Psychology and Marketing professor Robert Cialdini called, “Influence, The Psychology of Persuasion.”
I must say, it is brilliant.
If you’ve ever wondered why you check your cell phone when someone else around you is doing it, Cialdini has the answer.
If you’ve ever been pressured into buying something you didn’t really want and can’t describe why you bought it but felt compelled to, Cialdini has the answer.
If you’ve ever wondered why hot water feels a lot hotter after you dip your hands in cold water? Cialdini has the answer. So let's get into some of them...