THINGS YOU WONT LEARN IN SCHOOL - Advice on Finance, Investments, Savings and Technology by Marin Anthony
  • The Desk
  • About
  • Contact
  • Level_1

Cialdini's 6 Weapons of Influence - Why We Do What We Do

12/22/2014

 
Picture
If you are not the driver, you are being driven.

Recently I picked up a book by Arizona State University Psychology and Marketing professor Robert Cialdini called, “Influence, The Psychology of Persuasion.”

I must say, it is brilliant.

If you’ve ever wondered why you check your cell phone when someone else around you is doing it, Cialdini has the answer.

If you’ve ever been pressured into buying something you didn’t really want and can’t describe why you bought it but felt compelled to, Cialdini has the answer.

If you’ve ever wondered why hot water feels a lot hotter after you dip your hands in cold water? Cialdini has the answer. So let's get into some of them...

Read More

    Author

    Marin Anthony

    Archives

    September 2017
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    August 2014

    Categories

    All
    Books
    Investing
    Real Estate
    Taxes
    Tech
    Tfsa

    RSS Feed

    Tweets by @TYWLIS
Things You Won't Learn In School. Copyright 2014. All Rights Reserved.